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Your Home Staging Business





To be truly successful at any job or business, you must be passionate and enthusiastic. Home staging businesses are no exception. Your customers will pick up on your energy level - or lack thereof. To get through the tough days, and there are tough days at every business, you need to have a love for the work that will get you through.

Starting any business is difficult, at best. We usually recommend that you keep your "day job" while you are building up a resume and a clientele until the business, and you, are self-supporting.

Another important point to remember is that it takes a long time to get a business up and running. Don't expect miracles overnight. Even Henry Ford began building one car at a time.

Also, do not overlook the importance of planning. A good company has a business plan that is conservative and allows for wiggle-room in case things don't go as planned (as they often do).

In the pages that follow, we will guide you through the process of starting a home staging company of your very own. Each of the outline headings link to our in-depth coverage of that particular topic.

Outline for Starting a Home Staging Business

I. Laying the Groundwork
  • Assess demand and competition
  • Company structure and legalities
  • Money and banking
II. Planning and Budgeting
  • Establishing goals
  • Revenue and expense projections
  • Pricing strategies
III. Getting the Word Out (Marketing and Sales)
  • What is your unique selling proposition?
  • Marketing channels
  • Salesmanship
  • Networking
  • Promotions
IV. The Work Itself - Production dynamics
  • Proposal forms
  • Scheduling
  • Business practices
V. Getting Paid
  • Fees for home staging services
VI. Home staging franchises
  • Going the franchise route - buying into a formula

Whether you start your own home staging business from scratch, or choose to be part of a franchise, make sure you read the above outlined sections completely. Good businesses start with good planning and a great product. A new business is not something that you should dive into head first without a lot of thought. Your customers will be counting on you to do your job right the first time without hesitation. Make sure you are prepared with a sound, well-thought-out plan that is backed by your personal commitment to exceed expectations in every respect.

Return to Home Staging (Home Page) from Starting a Home Staging Business.


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