Staging a Home for Sale
Everything you need to know about staging 
Did you ever wonder why some homes sell more quickly than others that seemed to be comparable in size, price and value?
The difference between which home sells and which home sits on the market for a while might be attributed to other factors such as how the home "feels" to prospective buyers. Does it feel spacious? warm and welcoming? clean and well-kept? Does it seem like a place where the potential home buyer can build a life, not assume the sellers' life? Home staging has become a new tool that sellers and agents use for marketing a home. You can compare it to "packaging" of a consumer good such as cereal. The most appealing picture and box of cereal gets the purchase assuming its a good value and meets the taste expectation of the consumer. We liken staging a home for sale to preparing for a first date. In staging, we prefer to take care of the functionality of the home first and make sure everything works properly. (Similarly, you wouldn't want to go on a first date if you have a bad cold or you have the measles. You wouldn't be much fun to be with -- not good for a first date.) So we take care of the "health" of the home in our Step 1 which is Preparing a Home for Sale. Using the dating analogy, you want to make sure you get yourself cleaned up for your first date. We call this Step 2 - Clean, Organize and Declutter. This is the getting back to basics step where we put the home in as near-to-how-it-looked when it was first built step. Finally, we stage the home in Design to Sell Fast! the third step in getting ready for the date. Staging is unlike dating in that we want to stage the home so it appeals to the broadest number of buyers possible. But you can see how important it is to present a home in its best possible light so that you get that all-important "second date". Everything we've learned about staging is included in the pages on this website. If you've found us because you are considering selling your home, we hope you will find valuable information that will help you get started staging a home for sale. Welcome! Just want some quick tips? Go to our Home Staging Tips page from Staging a Home for Sale.
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